Have you ever wondered why macho athletes always seem to be almost intimate in their frequent close proximity to each other? Now we have the answer to the mystery in the form of new ads for Softlan Ultra, a fabric softener.
Turns out that this softener is to blame. The players love the soft and smooth feeling of the clothes that were washed using Softlan Ultra so much that they just can’t let go of the embrace.
The silly but fun campaign was created by Y & R (Kuala Lumpur, Malaysia) with creative team Rahul Mathew, Rowan Chanen, Richard Chong, Scott McClelland, and Rahul Mathew.
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