These Fruity Yogurt Drinks are Being Marketed Towards Kids & Teenagers

By: Mishal Omar - Nov 1, 2016
References: packagingnews & packagingstrategies
Called 'Baoquzhu,' these fruity yogurt drinks feature both liquid and solid substances that provide a unique drinking experience when combined together.

The drinks come in two different flavors that include a green apple and a strawberry. The drinks are mostly made up of probiotic liquid yogurt, but contain alginate balls that are filled with juice. When chewed, the balls burst open and the juice they contain helps to enhance each fruity yogurt drink. The product is specifically marketed towards kids and teenagers as they "place a high value on fun and new experiences" -- standards that these drinks embody.

The partially solid juice-filled balls that these drinks contain make for a playful experience in a product that is usually relatively standard in its function.