'Rescued Fruit' Beverages are Made from Produce That Would to Go Waste

By: Laura McQuarrie - Nov 4, 2015
References: rescuedfruits.se & ambalaj.se
'Rescued Fruit' drinks are prepared with ingredients like overripe bananas, bruised fruits or other oddly shaped produce that would otherwise go unsold in stores simply based on appearance. While these kinds of produce are perfectly edible, they lead to the production of food waste.

Rather than continuing to let heaps of perfectly edible produce rot away each day, Rescued Fruits works with fruit importers, traders and farmers to repurpose and sell the fruit in new forms like jams or fresh juices.

As food waste issues come to light, Rescued Fruits is an example that's in line with ugly fruit campaigns and initiatives being taken on by grocery stores and other retailers in order to cut down on waste.