Milkshake brand Frijj has created an ad that involves cheerleaders, or what they call the Frijj Swamp Soccerettes, getting down and dirty in the mud, cheering their lungs out for a milkshake. The cheerleaders muck about the wet mud, which I suppose is their metaphor for a Frijj Milkshake. As mud is thick and viscous, so too is a good milkshake.
As a lover of anything sweet, I’m not certain whether the Frijj Swamp Soccerettes ad is targeted towards me and my kind, but I can appreciate the creativity that went into it.
Stats for Muddy Milkshake Cheervertising
Trending: Older & Buzzing
Research: 10,144 clicks in 325 w
Interest: > 3 minutes
Concept: Frijj Swamp Soccerettes
Related: 65 examples / 50 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: cheerleader photodocumentaries, rebound reality stars, and 14 cheers to cheerleaders.
Muddy Milkshake Cheervertising
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