The Frijj Swamp Soccerettes Get Dirty

By: Luisa Amanda Gomes - Published: Mar 3, 2010 • References: frijj & adland
Milkshake brand Frijj has created an ad that involves cheerleaders, or what they call the Frijj Swamp Soccerettes, getting down and dirty in the mud, cheering their lungs out for a milkshake. The cheerleaders muck about the wet mud, which I suppose is their metaphor for a Frijj Milkshake. As mud is thick and viscous, so too is a good milkshake.

As a lover of anything sweet, I’m not certain whether the Frijj Swamp Soccerettes ad is targeted towards me and my kind, but I can appreciate the creativity that went into it. Stats for Muddy Milkshake Cheervertising Trending: Older & Buzzing
Research: 10,144 clicks in 325 w
Interest: > 3 minutes
Concept: Frijj Swamp Soccerettes
Related: 65 examples / 50 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: cheerleader photodocumentaries, rebound reality stars, and 14 cheers to cheerleaders.