Milkshake brand Frijj has created an ad that involves cheerleaders, or what they call the Frijj Swamp Soccerettes, getting down and dirty in the mud, cheering their lungs out for a milkshake. The cheerleaders muck about the wet mud, which I suppose is their metaphor for a Frijj Milkshake. As mud is thick and viscous, so too is a good milkshake.

As a lover of anything sweet, I’m not certain whether the Frijj Swamp Soccerettes ad is targeted towards me and my kind, but I can appreciate the creativity that went into it.