Freshop Juice Bar's Branding and Signage Celebrate Raw Ingredients

By: Jana Pijak - Nov 16, 2016
References: behance.net
Freshop's brand identity and in-store signage are reflective of the juice bar's raw and natural ingredients. The company's retail spaces highlight produce-inspired shelving and counters that display fresh fruit and vegetable ingredients along with organic toppings like mixed nuts.

Spotlighting graphic signage and ingredient info for each of Freshop's menu items, these retail displays captivate visitors while making them feel that they are investing in a healthy product.

In addition to showcasing a rich selection of healthy ingredients, these juice bar kiosks also feature menus that allow for customization. Using modern and simplistic graphics and fresh ingredients as its main selling points, Freshop appeals to a demographic of Millennials who are seeking a healthy and nutritious product to enjoy on the go.