The Freshly Laid Fashion Briefs Show Off Plucky Branding

By: Laura McQuarrie - Published: Mar 13, 2014 • References: designtaxi & creativecriminals
Basics 029’s Freshly Laid underwear packaging is bold, humorous, witty and definitely serves as an eye-catching design. Freshly Laid is the brand of briefs that comes from menswear brand Basics 029 and to launch the underwear line, Bangalore-based agency Happy was put to the test of creating winning branding for it.

The results are quirky and a little cheeky. On the fronts of the packaging are phrases like "freshly laid" and "not for chickens" that are prominently displayed. The whole egg-inspired theme is a brilliant one, since it subtly likens the fragility of eggs to certain parts of the male anatomy.

The packaging is like a fresh take on a minimal, modern farm materials and has a large cut-out where the patterns or colors of the fashion briefs can be displayed, as well as other important information like the cut of the underwear and size. Stats for Eggcellent Underwear Packaging Trending: Older & Average
Research: 3,553 clicks in 114 w
Interest: 1.7 minutes
Concept: Freshly Laid
Related: 75 examples / 58 photos
Segment: Males, 18-35
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