The Fast & Fresco Fresh Soups are Microwaveable and Savory

By: Michael Hemsworth - Apr 4, 2017
References: miriamfrescura & packageinspiration
The Fast & Fresco fresh soups are a new line of vegetable soup varieties that are positioned as an easy solution to maintain diet preferences without having to veer off course when convenience is key. Each of the various Fast & Fresco soups are capable of being heated in the microwave, which makes them a simply solution to bring for lunch or to heat up at home.

The Fast & Fresco fresh soup packaging and branding is focused on conveying the simplicity and texture of the product to the consumer. Designed by Miriam Frescura of the Auge Design agency, the Fast & Fresco branding focuses on a visual aesthetic in order to show the various ingredients and product within before even being purchased.