Versatile French Presses

This French Press Coffee Maker Can Use Any Type of Grind

Jenni and Scott Morse are the designers behind 'simpli press,' a versatile French press coffee maker that can be used with any type of coffee grind.

Traditionally, a French press coffee maker requires a very coarse grind to be used, with a failure to do so resulting in a messy, grainy and taste pallet-offending concoction. The simpli press was modeled with an espresso filter in mind and is able to transition fine grinds into rich and velvety caffeine drinks.

By using a similar filter, the simpli press is better able to capture the specific tastes of one's favorite coffee blend. French press coffee makers have been popular largely due to their convenience, however their messy clean-up and the sacrifice to flavor that often comes along can detract from them. With its revolutionary filter and a built-in carafe that is quick and easy to clean, the simpli press eliminates such negative factors.

Versatile French Presses
The simpli press introduces a versatile French press coffee maker that can use any type of grind, creating new opportunities for coffee lovers.
Transitioning Fine Grinds
The simpli press is designed to transition fine grinds into rich and velvety caffeine drinks, offering a disruptive innovation for coffee enthusiasts.
Revolutionary Coffee Filter
With its revolutionary filter, the simpli press captures the specific tastes of one's favorite coffee blend, revolutionizing the French press coffee experience.

Sectors Adopting This

Coffee Equipment Industry
The versatile French press coffee maker presents a disruptive innovation opportunity for the coffee equipment industry.
Hospitality and Food Service Industry
The simpli press's ability to create rich and velvety coffee drinks opens up new opportunities in the hospitality and food service industry.
Consumer Appliances Industry
The advanced filter technology of the simpli press creates a disruptive innovation opportunity for the consumer appliances industry.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 42%
Activity 71%
Freshness 8%

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