With so many free giveaways happening in high-traffic areas, a typical sample hand-out no longer seems to particularly grab consumers' attention. This is why Dairy Queen Canada planned an 'Upside Down Circus' to hand out 10,000 mini Kit Kat Blizzard treats in an attention-grabbing way -- with the bottom up.
You can expect to see flying acrobats and stilt walkers at Dundas Square in Toronto next week, handing out upside-down Blizzards. This is to remind consumers of the iconic frozen treat's rich texture -- the Blizzard has no problem being served upside down.
Dairy Queen will accept donations for the Children’s Miracle Network in exchange for the freebies. There will also be Blizzards for sale at the event, but it will be free of charge if it isn’t served to you upside down.
Stats for Upside-Down Ice Cream Campaigns
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Research: 1,089 clicks in 155 w
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Concept: Free Stuff, Toronto Giveaways
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Segment: Neutral, 4-35
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