Free AF Cucumber G&T is Crafted with Afterglow
Michael Hemsworth — October 20, 2023 — Lifestyle
References: us.af-drinks & fb101
The Free AF Cucumber G&T has been showcased by the brand to coincide with International Gin & Tonic Day as the perfect alcohol-free option for consumers to pick up this season. The product is crafted with Afterglow, which is a 100% natural botanical heat extract to mimic the sensation of drinking alcohol but without causing inebriation or hangovers. The drink is also low in sugar, gluten-free and low in calories to make it perfect for consumers to try out during holiday celebrations or as an option for starting off Dry January in the new year.
Founder Lisa King spoke on the new Free AF Cucumber G&T saying, "I set out to develop a range of drinks that offer the taste and experience of alcoholic beverages without the alcohol content. One of the key aspects of Free AF Drinks’ approach is our range of alcohol free options. Whether it’s our new refreshing Cucumber G&T or our take on an Aperol Spritz, Free AF has something for everyone looking to enjoy a desirable and full-flavored beverage that still provides satisfactory taste, without the alcohol."
Founder Lisa King spoke on the new Free AF Cucumber G&T saying, "I set out to develop a range of drinks that offer the taste and experience of alcoholic beverages without the alcohol content. One of the key aspects of Free AF Drinks’ approach is our range of alcohol free options. Whether it’s our new refreshing Cucumber G&T or our take on an Aperol Spritz, Free AF has something for everyone looking to enjoy a desirable and full-flavored beverage that still provides satisfactory taste, without the alcohol."
Trend Themes
1. Alcohol-free Cocktails - The rise of alcohol-free cocktails presents an opportunity for beverage companies to cater to a growing demand for non-alcoholic options.
2. Mimicking Alcohol Sensations - The use of natural botanical extracts to mimic the taste and sensation of drinking alcohol opens new possibilities for creating alcohol-free beverages that still deliver a similar experience.
3. Health-conscious Drinking - The increasing popularity of low-sugar, gluten-free, and low-calorie drinks taps into the health-conscious trend and offers an opportunity for brands to cater to consumers seeking healthier options.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the demand for alcohol-free cocktails by developing innovative non-alcoholic beverages that cater to consumers who want a similar experience without the alcohol content.
2. Hospitality Industry - The hospitality industry can embrace the trend of alcohol-free cocktails by expanding their offerings to cater to patrons who choose not to consume alcohol but still want a flavorful and enjoyable drinking experience.
3. Health and Wellness Industry - The health and wellness industry can tap into the rise of low-sugar, gluten-free, and low-calorie drinks by promoting and providing options that align with consumers' desire for healthier beverage choices.
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