If you still didn't think the Mortal Kombat franchise had enough gore, after getting the Freddy Krueger DLC, you'll surely have your fill of blood and guts. The classic horror villain is now downloadable content for the latest Mortal Kombat game, and you can expect his hedge clipper gloves to be utilized in the most brutal ways possible.
The Freddy Krueger DLC will put the nightmare-inducing serial killer into players' hands and he's got some pretty nifty Fatality moves. If summoning a furnace to burn your enemies isn't hardcore enough for you, I hope our paths never cross.
Implications - Pop culture crossovers are an effective marketing strategy because they broaden exposure of the franchises involved to different audiences while simultaneously reinvigorating consumer interest in the original products. A similar result can be achieved when corporations collaborate with other high-profile companies.
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