Superstar

‘Fred at 40' Shows Middle-Aged Men Can Inhale Helium Too

By: Marissa Brassfield - Published:   Updated: Apr 4 2011 • References: mediocrefilms & youtube
'Fred at 40' is the latest parody to hit YouTube. Greg Benson stars as a middle-aged Fredâ€"helium voice and all. Old Fred still has his high-pitched, hyperactive delivery, but the issues he's facing have changed.

Check out the video above to see Greg Benson in 'Fred at 40' in all his viral glory. Is helium the new (old) Auto-Tune?

Implications - When a video goes viral, sometimes there is no rhyme or reason behind its success. With that being said, it's definitely a smart move for companies looking to capture the attention of a wide audience to take the factors behind a viral video's fame into account when devising their marketing strategies. Stats for Parodying YouTube Stars Trending: Older & Average
Traction: 3,143 clicks in 310 w
Interest: > 3 minutes
Concept: Parodying YouTube Stars
Related: 64 examples / 49 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: epic remix, 99 ways youtube has redefined 'viral', and 14 year old youtube superstars.