Superstar

UNStudio's Curving Escalators at Star Place

By: Going Like Sixty - Published:   Updated: Mar 30 2011 • References: unstudio
How about this challenge: design a ten story escalator that must curve?

It proved to be no problem for UNStudio. They created Star Place, a department store in Taiwan that has a curved shape and glows like a star. Inside is a 10-story atrium where the architects created spiral, moving stairs by putting escalators around the center axis.

Implications - When you are dealing with a structure that is meant to attract tourists and consumers, there is no reason not to embrace the challenge of creating something that is truly remarkable. This department store is a perfect example of how an ingenious and truly bizarre design has the real potential to stand out from the crowd in a dramatic way, and thus ultimately pay dividends in the consumer interest it ultimately inspires. Stats for Freakitechture Trending: Older & Mild
Traction: 7,773 clicks in 352 w
Interest: 4 minutes
Concept: Freakitechture
Related: 39 examples / 30 photos
Segment: Neutral, 18-55+
Comparison Set: 14 similar articles, including: nordic metro art installation, top 4 escalator ads, and extremely weird mall exercises.