How about this challenge: design a ten story escalator that must curve?
It proved to be no problem for UNStudio. They created Star Place, a department store in Taiwan that has a curved shape and glows like a star. Inside is a 10-story atrium where the architects created spiral, moving stairs by putting escalators around the center axis.
Implications - When you are dealing with a structure that is meant to attract tourists and consumers, there is no reason not to embrace the challenge of creating something that is truly remarkable. This department store is a perfect example of how an ingenious and truly bizarre design has the real potential to stand out from the crowd in a dramatic way, and thus ultimately pay dividends in the consumer interest it ultimately inspires.
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