Having taken photos of a seemingly organized mess, Francois Robert actually collected the featured "junk" from people's pockets to depict their personalities within this series. According to Robert, this "junk" is reflective of a person's secret identity. For the purpose of this project, Francois Robert asked friends and strangers to empty their pockets so he could photograph the contents.
Implications - Customers are no longer satisfied with designs that only feature an attractive aesthetic. Products which hold deeper meanings are appealing to consumers who look for more in their purchases. Companies could hone in on this desire for more significance in an item to attract more buyers.