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Franco Yeung’s 2014 Collection is Conceptually Crafted

By: Jana Pijak - Published: • References: notjustalabel & notjustalabel
Franco Yeung’s 2014 collection campaign marries together two of society’s greatest loves, food and fashion. Based in Hong Kong, China, the designer is a graduate of the College Of Fine Art at the University of New South Wales. It is here that he learned to exercise his creativity and indulge in his love of conceptual design.

With a background in art and merchandising, Franco Yeung creates a line of leather-made footwear accessories for his accessory label ‘VOLARE’. From leather bags to jewelry pieces, the label is known for pushing the boundaries of fashion marketing and this season’s collection is no exception.

For his 2014 line, Franco Yeung creates a food-inspired footwear campaign that transforms shoe designs into French baguettes and strawberry kiwi desserts. Embracing wearable art ideals, these striking advertorial images play with perception. Stats for Foodie Footwear Marketing Trending: This Quarter & Warm
Traction: 959 clicks in 18 w
Interest: 1.6 minutes
Concept: Franco Yeung
Related: 62 examples / 48 photos
Segment: Females, 18-55
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