Tito's Handmade Vodka Built Fourteen Acres Farm Just for Its Employees
Laura McQuarrie — June 8, 2023 — Lifestyle
References: vegnews
Tito's Handmade Vodka built Fourteen Acres Farm, a 14-acre fruit and vegetable farm, with he intention of making fresh food available to its employees. Cultivated by a team of seven farmers, the farm produces more than 25 types of fruits and vegetables—and on a weekly basis, employees have the chance to take home fresh produce at no cost.
“The idea to build the Fourteen Acres Farm was sparked by our commitment to support the well-being of our team members. Realizing that there aren’t many options for fresh food near our distillery, we saw an opportunity to provide them with easy access to fresh, healthy produce,” Amy Lukken, Chief Joyologist at Tito’s Handmade Vodka, told VegNews.
Beyond getting fresh produce, employees also benefit from info cards that provide inspiration on the best ways to make the most of the fruits and veggies.
“The idea to build the Fourteen Acres Farm was sparked by our commitment to support the well-being of our team members. Realizing that there aren’t many options for fresh food near our distillery, we saw an opportunity to provide them with easy access to fresh, healthy produce,” Amy Lukken, Chief Joyologist at Tito’s Handmade Vodka, told VegNews.
Beyond getting fresh produce, employees also benefit from info cards that provide inspiration on the best ways to make the most of the fruits and veggies.
Trend Themes
1. Employee-driven Agriculture - Businesses building farms for their employees to promote sustainable and healthy eating habits while enhancing employee well-being.
2. Corporate Farming - Expansion of corporate-owned farms for employee benefits showcasing corporate social responsibility and environmental sustainability.
3. Urban Farming for Employees - Businesses creating urban farms for their employees to address food insecurity while promoting green initiatives and employee wellness.
Industry Implications
1. Food and Beverage - Companies in food and beverage industry can promote employee welfare by building farms for employees to get fresh produce and adopt healthy eating habits.
2. Corporate Social Responsibility - CSR departments of companies can build farms to demonstrate their social responsibility towards employee welfare, environment and local communities.
3. Employee Wellness - Employers in any industry can encourage employee wellness by promoting sustainable and healthy food choices through on-site farms.
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