Apprentice

Absolut Ad Predicts Lottery Numbers

By: Lindsey Erin Heim - Published: Nov 22, 2008 • References: coloribus
As Cloribus explains, "In an ABSOLUT world, lottery billboards show you the winning numbers for tomorrow's drawing, not yesterday's."

Absolut has done just that with their latest marketing scheme. These billboards are sure to draw the attention of lottery ticket holders everywhere. Located in New York and LA, the billboard features a set of numbers that changes every day.

In our Absolut world, these billboards would hand out the winning ticket as well. What would happen in your ABSOLUT world? Stats for Clairvoyant Billboards Trending: Older & Chilly
Research: 4,421 clicks in 388 w
Interest: 4 minutes
Concept: Clairvoyant Billboards
Related: 30 examples / 23 photos
Segment: Neutral, 18-35
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