The Forrit Hard Seltzers Come in Three Fruity Flavor Options
Michael Hemsworth — December 9, 2020 — Marketing
References: forritdrinks & thespiritsbusiness
The Forrit hard seltzers are a high-quality range of canned cocktails for consumers who are looking for a low-calorie way to enjoy a premium mixed drink at their leisure. The drinks come in three premium flavor options including Strawberry, Rhubarb & Ginger, Watermelon, Lime & Basil and Peach, Lemon & Mint, which are all free from sugar and contain just 90 calories each. The vegan-friendly drinks are made with a blend of distilled alcohol, sparkling water and natural botanicals with a 4.5% ABV.
Innovation Director at Loch looms Group Calum Leslie spoke on the new Forrit hard seltzers saying, "Forrit is for the forward-thinking consumer looking to try something new and with the hard seltzer market gathering momentum in the UK now is a great time to launch this new range. With Forrit, customers can enjoy a lower calorie drink without having to sacrifice that all-important flavor. The natural botanicals infused with our fruit blends add an extra dimension to our range, making Forrit an exciting new offering for consumers to enjoy.”
Innovation Director at Loch looms Group Calum Leslie spoke on the new Forrit hard seltzers saying, "Forrit is for the forward-thinking consumer looking to try something new and with the hard seltzer market gathering momentum in the UK now is a great time to launch this new range. With Forrit, customers can enjoy a lower calorie drink without having to sacrifice that all-important flavor. The natural botanicals infused with our fruit blends add an extra dimension to our range, making Forrit an exciting new offering for consumers to enjoy.”
Trend Themes
1. Botanical-infused Beverages - There is a growing trend of incorporating natural botanicals into alcoholic and non-alcoholic beverages to add complexity of flavors and cater to health-conscious consumers.
2. Low-calorie Canned Cocktails - As the demand for health and wellness products increases, there is a trend of producing low-calorie canned cocktails with unique flavors to cater to the needs of modern consumers.
3. Rise of Hard Seltzers - Hard seltzers are becoming increasingly popular amongst consumers looking for a light and refreshing drink with a lower ABV. This trend presents opportunities for innovation in flavor and packaging design.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies can leverage the trend of botanical-infused and low-calorie drinks to appeal to health-conscious consumers and differentiate their products in the market.
2. Non-alcoholic Beverages - Non-alcoholic beverage manufacturers can adopt the trend of natural botanical infusion to create complex flavor profiles in healthy beverages for consumers looking for an alternative to sugary drinks.
3. Packaging - With the rise of canned cocktails and hard seltzers, there is an opportunity for innovative packaging solutions that cater to the convenience and sustainability needs of modern consumers.
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