Formewear's Designs Help to Realign The Spine for More Comfort
Laura McQuarrie — March 23, 2021 — Lifestyle
References: formewear & fastcompany
Formewear sets itself apart as the first-ever line of apparel that uses this system to correctly re-align the body for perfect posture." The innovative, science-backed line of activewear makes shirts, leggings and sports bras that help people reposition their shoulders and align the spine to provide relief from back pain and support better breathing.
The designs incorporate tension bands that help to improve posture, so that people are physically assisted, and over time, muscle memory will help them maintain healthier positions over time. According to co-founder and chief operating officer Seiji Liu, when wearing the styles for "one to two hours a day in various activities for several weeks, you will start to see a noticeable change," and "Over several weeks people will be able to stand taller.”
The designs incorporate tension bands that help to improve posture, so that people are physically assisted, and over time, muscle memory will help them maintain healthier positions over time. According to co-founder and chief operating officer Seiji Liu, when wearing the styles for "one to two hours a day in various activities for several weeks, you will start to see a noticeable change," and "Over several weeks people will be able to stand taller.”
Trend Themes
1. Posture-improving Activewear - Opportunity for apparel companies to create clothes that use tension bands to improve posture and alleviate back pain.
2. Science-backed Apparel - Opportunity for companies to develop clothing lines that use scientific research to solve common problems like poor posture.
3. Body-aligned Clothing - Opportunity for designers to create clothing that physically aligns the body and improves overall well-being.
Industry Implications
1. Athletic Apparel - Innovative use of tension bands in athletic apparel can lead to more comfortable and supportive activewear.
2. Health and Wellness - Apparel is becoming an important aspect of overall well-being and companies can capitalize on this trend by developing clothing that has health benefits.
3. Fashion - As activewear becomes more popular and fashion-forward, designers can incorporate innovative features like tension bands to differentiate themselves in a crowded market.
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