This commercial for MTV Switch shows two young men pretending to be electricians tricking a sweet old lady into holding a light bulb on a wire while they rob her of money.
This commercial is well filmed and keeps your attention until the end. What I don’t really agree with is the message of "it’s okay" to do bad things as long as you replace them with good deeds, as the two men did by closing a leaky faucet. Sorry MTV, life doesn’t work that way!
The ad was created by advertising agency Leo Burnett Argentina, Buenos Aires, Argentina with creative direction by Seto Olivieri, Pablo Capara, Luis Sanchez Zinny and Carmelo Maselli.
Stats for Forgiving Thieves
Trending: Older & Mild
Research: 2,423 clicks in 374 w
Interest: > 3 minutes
Concept: Forgiving Thieves
Related: 60 examples / 46 photos
Segment: Males, 12-55
Comparison Set: 22 similar articles, including: stereotypical cosmetics ads, 11 green buildings that give back to the environment, and sustainable eco parks.
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