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Forever 21 Launches the Love 21 Maternity Line

By: Joanne Lam - Published: Jul 13, 2010 • References: forever21 and ivillage
Forever 21 has launched a line of maternity wear called Love 21, which will only be available in California, Texas, Alaska, Arizona and Utah.

The limited availability of Forever 21’s Love 21 Maternity line could certainly be the brand’s effort at geographical target marketing since three of these states—California, Arizona and Texas—have some of the highest percentages of teen pregnancy in the country, according to The Gloss.

Regardless, like the Forever 21’s other collections, one of Love 21 Maternity’s selling points is affordability. In terms of style, the designs within the line are sophisticated and simple, featuring draping silhouettes as well as pants with special, elastic waistbands.