Forever 21 Teams Up with Sanrio for a New Festive Blue Collection
Kanesa David — December 4, 2023 — Fashion
References: Forever21
Forever 21 and Sanrio have unveiled their latest collaboration – the Forever 21 x Hello Kitty and Friends Holiday Collection. This limited edition release pays homage to the beloved Sanrio design, Hello Kitty Blue Angel. The collection encompasses a range of kids' clothing, featuring puffers, velour pants, tees, pullovers, pajama sets, robes, and various collectible non-apparel items such as earmuffs, scarves, beanies, gloves, socks, moon boots, wallets, lunch boxes, pencil cases, and notepads.
The new Forever 21 release capitalizes on the growing Hello Kitty trend overtaking social media. Available at select Forever 21 retail stores, on Forever21.com, and the Forever 21 mobile app, the collection caters to kids ranging from sizes 5/6-13/14, with prices ranging from $7.99 to $79.99.
Image Credit: Forever 21
The new Forever 21 release capitalizes on the growing Hello Kitty trend overtaking social media. Available at select Forever 21 retail stores, on Forever21.com, and the Forever 21 mobile app, the collection caters to kids ranging from sizes 5/6-13/14, with prices ranging from $7.99 to $79.99.
Image Credit: Forever 21
Trend Themes
1. Social Media-driven Fashion - The Hello Kitty trend on social media presents an opportunity for brands to create cartoon-inspired apparel collections.
2. Limited Edition Collaborations - Collaborations between brands like Forever 21 and Sanrio offer a chance for limited edition releases that capitalize on popular designs.
3. Collectible Non-apparel Items - The inclusion of various collectible non-apparel items in the collection opens up opportunities for brands to expand their merchandise beyond clothing.
Industry Implications
1. Fashion Retail - Fashion retailers can tap into the Hello Kitty trend and offer cartoon-inspired apparel collections to attract customers.
2. Collaborative Brand Partnerships - Companies that specialize in brand collaborations can help create limited edition releases that combine popular designs from different brands.
3. Merchandise Design and Production - The creation and production of collectible non-apparel items provides an opportunity for companies specializing in merchandise design and production.
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