The Ford KeyFree Login app is a clever online campaign that promotes the car company's hands-free technology, which allows people to lock and unlock their vehicles without the need for a key. Transferring this idea to computer passwords, the app allows people to log in to specific internet accounts as soon as their smartphone is in range of their personal computer. These accounts include Facebook, twitter and email.
Conceived by Ogilvy Paris, the Ford KeyFree Login app is impressive because it advertises a convenient car feature while also making other similar tasks easier as well. The Ford KeyFree Login has currently launched on the Ford France website and will be going global in very shortly.
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