In this Ford Focus commercial, Henrique slaps himself in the forehead every time he sees the car pass him on the street. It's as if he is kicking himself for forgetting to buy a Ford Focus over and over again, except he's not kicking himself: he's slapping himself.
A resounding "smack" is heard over and over in this slapstick-driven Ford Focus commercial. Standing in a phone booth, he sees a Ford Focus drive by and drops the phone immediately before putting palm to forehead. The saga continues throughout the commercial as he stands on the street watching Ford Focus cars drive by him. Over and over again he regrets not getting one for himself.
This ad comes from Brazil, where the Ford Focus is the number one selling hatchback.
Stats for Slapstick Sedan Advertising
Trending: Older & Chilly
Research: 270 clicks in 175 w
Interest: > 3 minutes
Concept: Ford Focus Commercial
Related: 87 examples / 67 photos
Segment: Males, 18-55
Comparison Set: 32 similar articles, including: radical racing car garages, cyclist city cars, and luxe leather car luggage.
Slapstick Sedan Advertising
More Stats +/-
Cyclist City Cars
Radical Racing Car Garages
Luxe Leather Car Luggage
DIY Mini Paper Trucks
Automotive Freehand Art