This Ford Ad Demonstrates the Wonders of Parking Technology

By: Laura McQuarrie - Published: Jul 22, 2014 • References: ford & adsoftheworld
With a clever optical illusion, this Ford ad for the Explorer shows just how its innovative Park Assist is like magic. The ad features two black cars on one side, with a white car on the other, plus instructions for how long to stare at the white silhouette.

After staring at the white car for 30 seconds, viewers are instructed to shift their gaze to the space between the two black cars. As if by magic, the car will seem to have parked itself in the vacant space between the two other black cars. The Ford Explorer ad developed by Israel's BBR Saatchi & Saatchi agency is a clever way to show just how miraculous automated parking technology can be. Stats for Parking Illusion Ads Trending: Older & Average
Research: 783 clicks in 95 w
Interest: 1 minutes
Concept: "ford Ad"
Related: 68 examples / 52 photos
Segment: Males, 18-55
Comparison Set: 25 similar articles, including: psychedelic patterned illustrations, repurposed pop culture illustrations, and optical illusion driving ads.