According to this advertisement, Forbes Magazine coverage is more insightful and resourceful than the majority of other publications.
This point is made with an illustration showing a man seated with a dummy on his leg who is holding a puppet who also has a dummy on his hand. This means there is actually a double ventriloquist filter between the man who is really in charge and the man speaking to the media. The difference for Forbes Magazine coverage is Forbes has a microphone held to the mouth of the real man behind it all, whereas the rest of the media is all over the spokesdummy.
This ad is pretty straight forward, yet creative in it’s execution.
Stats for Puppet Master Magazine Journalism
Trending: Older & Chilly
Research: 119 clicks in 170 w
Interest: 0.7 minutes
Concept: Forbes Magazine Coverage
Related: 73 examples / 56 photos
Segment: Males, 35-55+
Comparison Set: 27 similar articles, including: ban-inducing advertising, billionaire infographic ads, and recession-proof jobs.
Unpublished - Did not make the cut
Puppet Master Magazine Journalism
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