Superstar

FoodWealth Packaging Embodies a Balance of Clarity and Complexity

By: Amelia Roblin - Published: Feb 28, 2013 • References: mousegraphics.gr and packagingoftheworld
There is a seductive aesthetic paradox occurring in FoodWealth packaging that simultaneously delivers simplicity and intricacy. The illustrations featured on the jars of olives and honey are certainly elaborate, yet they have been limited to a clearly confined area and executed with great consistency.

Mousegraphics took inspiration from native Greek flowers, thyme and olive trees to dream up the charming drawings that encompass the circumference of the containers. The lovely freehand forms and patterns have been printed on the glass in white, matching the color of the text and the screw-top lids.

Below the bands of beautiful squiggles are the descriptions of the products in crisp and legible typefaces. The contemporary style of FoodWealth packaging is cleverly rendered for effective and coherent graphic and literal communication to appeal to an international market.