The Johnsonville Sausage Foam Trays will Feature 25% Recycled Material

By: Michael Hemsworth - May 18, 2016
References: cascades & packworld
With consumers demanding brands to be more eco-friendly, the new Johnsonville Sausage foam tray packaging comes as a logical step from the brand to help be more environmental.

The Johnsonville Sausage packaging will feature 25% recycled materials and be created by packaging brand Cascades that makes use of the brand's 'EVOK' material. The sausage brand estimates that by incorporating the recycled material into the packaging design, the brand will be able to cut greenhouse gas emissions by 15%.

The Johnsonville Sausage foam trays will be marked with the symbol on the underside that lets consumers know that they are made with recycled materials. This subtle branding effort encourages consumers to interact with the product, take a peek at the rear to search for the mark and consider purchasing it.