The 'Cooperative Summer Glow Dress' is Neon

By: Jordy E  - Published: Apr 18, 2012 • References: urbanoutfitters & nylonmag
The Urban Outfitters 'Cooperative Summer Glow Dress' is deceptive. Although it appears to be your average sundress, perfect for any day spent at the park or poolside, it actually lights up in dark settings. The glow-in-the-dark material is hidden within fun patterns, displaying a playful cocktail of palm trees and bright floral prints.

This Cooperative Summer Glow Dress is sold in two colors, an orange-tinged red and a yellow-green mosaic. Both of the dresses feature an open back, accommodating warm sunny weather. The phosphorescent theme is one that has been heralded by a handful of fashion designers. Jeans, purses and nail polish lines have all been given a neon twist, but few have mastered a day-into-night dress like this one. Daytime summer affairs are known to continue until the wee morning hours, allowing this design to make a funky unforeseen statement. Stats for Fluorescent Sundresses Trending: Older & Mild
Research: 4,318 clicks in 214 w
Interest: 2.7 minutes
Concept: Fluorescent Summer Dresses
Related: 74 examples / 57 photos
Segment: Females, 12-55+
Comparison Set: 27 similar articles, including: glow-in-the-dark lingerie, illuminescent denim, and glowing shoecessories.