From Social Media Drinking Games to Weaponized Alcohol Shooters

By: Kristina Marković - Published: Jan 24, 2014
When one joins in celebrations and merry drinking with friends, one inevitably witnesses drinking rituals. Many movies glamorize and promote binge drinking along with innovative drinking games such as beer pong, beer funneling, flip cup and card games like Kings. With the increased popularity of so many new innovations like mobile drinking apps, floating beer pong tables and double fisting drinking hats, binge drinking is promoted now more than ever before.

Marketing companies, in partnership with alcohol manufacturers, are creating drinking focused games and drink ritual-promoting products. The high consumer demand for engaging drinking experiences is on the rise, and liquor companies are in on the secret. Supporting these innovations and creating even better ideas.

Popular drinking rituals and supporting innovations range from creative brewskie dispensers to spinning cup drinking games. Stats for 36 Drinking Ritual Innovations Trending: Older & Warm
Research: 26,978 clicks in 121 w
Interest: 3.4 minutes
Concept: Drinking Rituals
Related: 194 examples / 149 photos
Segment: Neutral, 18-35
Comparison Set: 71 similar articles, including: flavor-enhancing beer glasses, forbidden booze branding, and dry ice drink coolers.