'Fragile' is an aptly named flexible packaging system developed by Mireia Gordi i Vila, a graduate of the Royal College of Art. There are tons of packaging designs out there that are designed to be biodegradable, modular and reusable, but Fragile puts its focus on containing any kind of object, especially those that are oddly shaped and delicate.
Packaging for Fragile encases in a membrane-like cocoon, surrounded by a hard shell frame for support. Since the stretchy packaging conforms to fit whatever it contains, it is reusable for a number of objects. The second skin that Fragile provides could be used to ship valuables like art and other bespoke items that require a secure shipping option where an ordinary cardboard box just won't cut it.
What's Driving This Trend
- Flexible Packaging
- The trend in flexible packaging is for creating sustainable yet robust packaging.
- Custom Packaging
- The trend in custom packaging is for creating unique and secure packaging solutions for oddly shaped or delicate items.
- Reusable Packaging
- The trend in reusable packaging is for creating packaging that can withstand multiple uses and reduce waste.
Who This Affects Most
- Logistics and Shipping
- The logistics and shipping industries can benefit from this packaging trend by offering secure and customizable packaging solutions for valuable and fragile items.
- Art and Collectibles
- The art and collectibles industry can benefit from this packaging trend by providing their customers with safe, reusable, and customizable packaging options.
- Manufacturing
- The manufacturing industry can benefit from this packaging trend by designing packaging that is not only functional but also sustainable and environmentally friendly.
