This Series Takes Us Deep into Paris's Oldest and Biggest Market
Farida Helmy — July 11, 2014 — Art & Design
References: behance.net & designtaxi
Capturing the people who are passionate about their craft and the things they sell at the flea market, Paris-based photographer Andrew Kovalev photographs the sellers of the city’s Marché aux Puces de Saint-Ouen market for his ‘Les Visages des Puces’ series.
Located in a Paris Suburb, the Marché aux Puces de Saint-Ouen flea market is one of the oldest and biggest in the world and it is rumored that the actually expression “flea market” originated from here.
For the series, Kovalev wanted to authentically document the feel and spirit of the place to highlight its diversity and eccentricity. He does so by portraying the people working at the market, who are such an intricate and vital part of the soul of the market and what it offers.
Located in a Paris Suburb, the Marché aux Puces de Saint-Ouen flea market is one of the oldest and biggest in the world and it is rumored that the actually expression “flea market” originated from here.
For the series, Kovalev wanted to authentically document the feel and spirit of the place to highlight its diversity and eccentricity. He does so by portraying the people working at the market, who are such an intricate and vital part of the soul of the market and what it offers.
Trend Themes
1. Eccentricity in Markets - There is a trend towards capturing the diverse and eccentric individuals who work and sell at markets, providing an opportunity for creative collaborations and unique marketing strategies.
2. Authentic Documentation - Photographers and artists are focusing on authentically documenting the feel and spirit of historic markets, creating opportunities for immersive experiences and storytelling marketing campaigns.
3. Market Heritage - There is a growing interest in exploring the history and heritage of markets, offering opportunities for heritage tours, cultural preservation initiatives, and nostalgic branding.
Industry Implications
1. Photography - Photographers can capitalize on the trend of capturing the unique characters and stories within markets, offering their services for market promotions, social media content, and art installations.
2. Tourism - The heritage and cultural significance of historic markets present an opportunity for tourism industries to develop market-focused tours, guided experiences, and curated itineraries for travelers.
3. Marketing and Branding - Marketers and branding professionals can leverage the authentic documentation of market environments to create compelling storytelling campaigns and incorporate market aesthetics into product design and packaging.
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