This Lemonade Flavor Branding is Cleverly Inspired By Letters

By: Misel Saban - Aug 18, 2015
References: portfolios.aiga.org & trndmonitor
Creatively going outside the box for flavor branding inspiration, American designer Rade Stjepanovic has created a line of lemonade can packaging that take inspiration from the alphabet. The designs are striking with a futuristic aesthetic and each of the 26 cans boasts a whole new lemonade flavor.

Designing 26 lemonade flavors and packaging designs is a feat in and of itself -- especially as many brands only over a handful of different flavors for their products. However, Stjepanovic designed 26 unique cans and flavors for various types of lemonade. The flavors are aligned to the letter with flavors such as A is for apple lemonade, C is for coconut lemonade and so on. The can colors pay homage to each flavor, with the letter depicted on the side of the can in graphics.