These New Fishers Island Lemonade Flavors Come in Two Varieties
Michael Hemsworth — May 18, 2023 — Lifestyle
References: filemonade & foodbev
These new Fishers Island Lemonade flavors are being added to the US-based brand's product portfolio to provide consumers with several options to enjoy this summer.
The new flavors include Nude Peach and Blueberry Wave, which feature the brand's original spiked lemonade with notes of peach or blueberry, respectively. Featuring a 7% ABV, the canned cocktails are arriving in four-packs priced at $15.99 as well as part of the Beach Varsity Pack that packs eight cans. The brand is also introducing new packaging.
Founder Bronya Shillo spoke on the latest Fishers Island Lemonade flavors saying, "Our fruit-forward flavours are made for summer and are clear winners for the next evolution in our family of lemonades. The quality of our ingredients continues to be a focus for us and we can’t wait to hear how consumers react to the delicious, full-flavour taste consumers have come to expect from Fishers.”
The new flavors include Nude Peach and Blueberry Wave, which feature the brand's original spiked lemonade with notes of peach or blueberry, respectively. Featuring a 7% ABV, the canned cocktails are arriving in four-packs priced at $15.99 as well as part of the Beach Varsity Pack that packs eight cans. The brand is also introducing new packaging.
Founder Bronya Shillo spoke on the latest Fishers Island Lemonade flavors saying, "Our fruit-forward flavours are made for summer and are clear winners for the next evolution in our family of lemonades. The quality of our ingredients continues to be a focus for us and we can’t wait to hear how consumers react to the delicious, full-flavour taste consumers have come to expect from Fishers.”
Trend Themes
1. Fruit-infused Alcoholic Beverages - Alcoholic beverage companies can innovate by introducing new fruit-infused flavors to their products to cater to consumers who crave variety and freshness in their beverages.
2. Canned Cocktails - Canned cocktails present a disruptive innovation opportunity for companies seeking to provide convenience, portability, and easy-to-drink options for consumers on the go.
3. Premium Packaging - Packaging companies can differentiate themselves by offering premium packaging solutions that complement the premium quality of the products inside, providing a luxury experience for consumers.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can leverage fruit-infused flavors to meet consumer demand for innovative and refreshing alternatives to traditional cocktails.
2. Packaging - The packaging industry can improve consumer experience and differentiate themselves by offering premium packaging solutions for canned cocktails and other alcoholic beverages.
3. Convenience Stores - Convenience stores can capitalize on the trend of canned cocktails by stocking up on new and popular brands to provide consumers with quick and easy access to refreshing alcoholic drinks on the go.
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