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The Flagsters Series by Kirill Zaytsev Focuses on Stereotypical Words

By: Meghan Young - Published: • References: behance.net & mymodernmet
The Flagsters Series is a playful typographical project that revolves around the flags of different countries. It essentially mimics the visual aesthetic of each flag with words and colors. More than that, the words used highlight some of the commonly held stereotypes of these particular countries. For instance, Brazil is characterized by the words 'Sunshine,' 'Carnival' and 'Football' in the colors green, yellow and blue while Sweden is generalized by the words 'Meatballs,' 'Pirates Bay,' 'Girls' and, of course, 'Ikea' in blue and yellow.

Created by Russian artist Kirill Zaytsev, the Flagsters Series are visually stimulating thanks to the images of various photographers. The 'flags' in the Flagsters Series are superimposed on artistic shots that capture the essence of each country, complementing the stereotyped words perfectly. In fact, the images flesh the words out. Stats for Typography Country Banners Trending: Older & Average
Traction: 1,803 clicks in 113 w
Interest: 2.6 minutes
Concept: Flagsters Series
Related: 116 examples / 89 photos
Segment: Neutral, 12-55
Comparison Set: 42 similar articles, including: international pizza pennants, falling world cup flags, and plush patriotic shorts.