Lenny & Larry's FITZELS Share 18 Grams of Protein Per 3-Ounce Bag
Laura McQuarrie — March 8, 2024 — Lifestyle
References: lennylarry & bakingbusiness
Lenny & Larry's FITZELS is a bold new protein snack for pretzel lovers that's ready to take on the go. These nutritious snacks satisfy with crunchy textures, salty-savory flavors and 18 grams of protein in every three-ounce bag.
These protein pretzels deliver the building blocks for strong muscles and energize with complex carbs to support active individuals who want something different than the sweet, protein-rich bars and cookies that Lenny & Larry's is best known for.
These baked protein pretzels are being introduced by the brand in a trio of flavors that includes saucy tomato-basil Pizza Palooza, peppery Boujie Mustard and Everything Bagel. Like other snacks from the brand, FITZELS are Certified Vegan, and Non-GMO Project Verified, soy-free and made without high fructose corn syrup or artificial sweeteners.
These protein pretzels deliver the building blocks for strong muscles and energize with complex carbs to support active individuals who want something different than the sweet, protein-rich bars and cookies that Lenny & Larry's is best known for.
These baked protein pretzels are being introduced by the brand in a trio of flavors that includes saucy tomato-basil Pizza Palooza, peppery Boujie Mustard and Everything Bagel. Like other snacks from the brand, FITZELS are Certified Vegan, and Non-GMO Project Verified, soy-free and made without high fructose corn syrup or artificial sweeteners.
Trend Themes
1. Protein-infused Snacks - The rise of protein-infused snacks like Lenny & Larry's FITZELS presents an opportunity for brands to cater to health-conscious consumers seeking convenient, high-protein options beyond bars and shakes.
2. Alternative Flavor Combinations - Innovative flavor combinations such as Pizza Palooza, Boujie Mustard, and Everything Bagel in protein pretzels indicate a shift towards more adventurous and satisfying snack experiences.
3. Plant-based Protein Innovations - Brands embracing plant-based protein sources in snacks like FITZELS signal a growing market for vegan-friendly protein alternatives that appeal to a wider audience.
Industry Implications
1. Health Food Industry - The health food industry can capitalize on the demand for protein-rich snacks by developing innovative products that merge nutrition and convenience for on-the-go consumers.
2. Snack Industry - The snack industry can explore unconventional flavor profiles and ingredient combinations to create unique, protein-packed snack options that cater to diverse taste preferences and dietary needs.
3. Plant-based Food Sector - The plant-based food sector has an opportunity to expand its consumer base by offering more plant-powered protein snacks like FITZELS that align with modern dietary preferences and ethical considerations.
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