Celsius' New Functional Beverages Contain BCAAs
Laura McQuarrie — October 4, 2019 — Lifestyle
Fans of Celsius' fitness drinks now have a new option to rely on, in the form of a functional beverage that's canned and fueled by branched-chain amino acids, or BCAAs. With the addition of this group of three essential amino acids, active individuals have the potential to see increased muscle recovery. The BCAA Recovery drink can be enjoyed any time, or post-workout, and also includes other functional additions like Vitamin D3, electrolytes and 100 milligrams of coffee.
The energizing flavors from the brand include Blood Orange Lemonade, Tart Cherry Lime and Tropical Twist.
Celsius launched its BCAA Recovery drink at the 2019 Mr. Olympia fitness event before its target audience of athletic trainers, elite bodybuilders, endurance athletes, gym-goers and other consumers who prioritize health and fitness.
The energizing flavors from the brand include Blood Orange Lemonade, Tart Cherry Lime and Tropical Twist.
Celsius launched its BCAA Recovery drink at the 2019 Mr. Olympia fitness event before its target audience of athletic trainers, elite bodybuilders, endurance athletes, gym-goers and other consumers who prioritize health and fitness.
Trend Themes
1. Functional Beverages - The increasing popularity of functional beverages presents opportunities for companies to create innovative and targeted drink options.
2. Branched-chain Amino Acids (bcaas) - The inclusion of BCAAs in fitness drinks provides a unique selling point that can attract health-conscious consumers seeking improved muscle recovery.
3. Post-workout Recovery - The focus on post-workout recovery in fitness drinks opens up possibilities for developing products that optimize muscle repair and replenishment.
Industry Implications
1. Fitness and Sports Nutrition - The fitness and sports nutrition industry can leverage the trend of recovery-boosting fitness drinks to offer innovative supplements and beverages tailored for active individuals.
2. Beverage Manufacturing - Beverage manufacturers can tap into the market of functional beverages, creating new offerings that combine health benefits with refreshing flavors.
3. Health and Wellness - The health and wellness industry can explore the potential of recovery-boosting fitness drinks as part of a holistic approach to promoting physical well-being.
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