GoodLife's 'The Struggle is Real' Campaign Uses Real People's Tweets

By: Christopher Magsambol - Sep 18, 2015
References: youtube & marketingmag
GoodLife has released a series of commercials for the gym's new humanized fitness ads. The ingenious marketing campaign is built on the everyday struggles of busy people attempting to make time for the a workout. The campaign has an accompanying hashtag #makeithappen for those who identify with ad's message.

The main video is part of a series of commercials in the campaign and display real people's tweets, along with a background of busy city streets and dark neighborhoods. The tweets often describe people's complaints about the lack of time or energy for the gym, as well as others' motivation after a busy day.

The end of the commercial is a shot of a GoodLife location with tweets celebrating the workout they just completed. The campaign is available on YouTube, but will also appear on the brand's social media platforms.