Mattel has launched the Fisher-Price iXL Learning System. This tablet is a portable learning and entertainment system that encompasses popular apps geared towards children such as Story Book, Game Player, Note Book, Art Studio, etc.
The Fisher-Price iXL is compatible with both PCs and Macs and can be connected to a computer via USB. It allows users to add their own music and photos via MP3s and WMAs.
Implications - As the use of technology increases, companies are looking to target younger demographics at an early stage. This creates a delicate, but strong brand connection with the person. This connection ultimately ensures that the target audience will have a preference for the product as they grow older and earn money.
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Segment: Neutral, 18-55
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Tablets For Toddlers
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