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The Fisher-Price iXL is Touchscreen Technology for Kids

By: Marissa Liu - Published:   Updated: Jun 22 2011 • References: mediabistro & dvice
Mattel has launched the Fisher-Price iXL Learning System. This tablet is a portable learning and entertainment system that encompasses popular apps geared towards children such as Story Book, Game Player, Note Book, Art Studio, etc.

The Fisher-Price iXL is compatible with both PCs and Macs and can be connected to a computer via USB. It allows users to add their own music and photos via MP3s and WMAs.

Implications - As the use of technology increases, companies are looking to target younger demographics at an early stage. This creates a delicate, but strong brand connection with the person. This connection ultimately ensures that the target audience will have a preference for the product as they grow older and earn money.

Stats for Tablets For Toddlers Trending: Older & Average
Traction: 4,974 clicks in 239 w
Interest: 1.6 minutes
Concept: Fisher-Price IXL
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: lego ipad remakes, apple ipad frenzy, and ipad alternatives.