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Artvertising With Hands

HTC: Set Your Fingers Free

2,222 Trends
18.7 MM Views

Rockstar

This is an awesome video ad for smartphone brand HTC that stars…. a pair of fingers!

The “Set your fingers free” spot follows a pair of fingers from their house through several beautifully detailed miniature scenes that include playgrounds, forests, busy cities, subway trains, dance clubs as they walk, climb and skate through the scenery. In the end the fingers arrive at an HTC smartphone that sets them free!

Wonderful creative and art direction by 180 amsterdam ad agency.

See more advertising using body parts:

 

3,934 clicks • Published: May 13, 08 • References: and spaceinvaders.br
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psy on Jul 30, 08  0 Trends   1 Comments
Y&R;in the Dominican Republic executed the exact same idea more than a couple of years ago now for the local beer Presidente. http://www.youtube.com/watch?v=1OZHYvY2T3k granted the miniature sets were not present in this exercise, but it's basically the same thing.
psy on Jul 30, 08  0 Trends   1 Comments