HTC: Set Your Fingers Free

By: Ayman - Published: May 13, 2008 • References:
This is an awesome video ad for smartphone brand HTC that stars.... a pair of fingers!

The “Set your fingers free” spot follows a pair of fingers from their house through several beautifully detailed miniature scenes that include playgrounds, forests, busy cities, subway trains, dance clubs as they walk, climb and skate through the scenery. In the end the fingers arrive at an HTC smartphone that sets them free!

Wonderful creative and art direction by 180 amsterdam ad agency.

See more advertising using body parts: Stats for Artvertising With Hands Trending: Older & Average
Research: 4,405 clicks in 414 w
Interest: 4 minutes
Concept: Artvertising With Hands
Related: 77 examples / 59 photos
Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: interactive football cleat launches, futuristic rescue aircrafts, and towable tiny homes.