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'Fine Fabric Care' is a Collaboration Between A.P.C. and Aesop

By: Tiana Reid - Published: Jul 6, 2010   Updated: Jun 2 2011 • References: aesop.net.au and dazeddigital
'Fine Fabric Care' is a collaboration between clothing company A.P.C. and Melbourne's beauty company Aesop. The product is a fabric wash containing Pettigrain, lemon and cedarwood extracts, made by the chemists at Aesop.

'Fine Fabric Care' was made for fragile and delicate clothing designed for handwashing. You can thank Aesop director Dennis Paphitis and A.P.C. founder and designer Jean Touitou for this practical product.

Implications - With people still feeling the effects of the recent recession, consumers are looking to conserve and preserve their products for longer periods of time since their disposable income is significantly less than the norm. Marketers looking to capitalize on this pattern can advertise their products as "longer lasting" or having significantly longer lifespans than their competitors.