The Figleaves ad has created quite a stir in the run to Christmas with a poster campaign on the London underground. The poster features the attractive young lady Martina Volkova modelling lingerie in a Christmas setting. There have been reports of accidents occurring as men stop to stare at the ad.
To take the campaign further to a global audience, the brand has created a short viral video that takes a humorous look at the effect of the advert on those that pass by. The ad captures a variety of men and even women stopping to take in the poster featuring Volkova posing sensually in lingerie. The Figleaves ad is a clever way to garner consumer attention in a busy city.
Stats for Commuter-Stopping Campaigns
Trending: Older & Mild
Research: 2,209 clicks in 232 w
Interest: > 3 minutes
Concept: Figleaves Ad
Related: 85 examples / 65 photos
Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: piano-perching lingerie ads, santa-approved lingerie, and lovely lacy lookbooks.
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