Apprentice

The Figleaves Ad Causes a Stir on the London Underground

By: leewashington - Published: Dec 11, 2011 • References: figleaves and youtube
The Figleaves ad has created quite a stir in the run to Christmas with a poster campaign on the London underground. The poster features the attractive young lady Martina Volkova modelling lingerie in a Christmas setting. There have been reports of accidents occurring as men stop to stare at the ad.

To take the campaign further to a global audience, the brand has created a short viral video that takes a humorous look at the effect of the advert on those that pass by. The ad captures a variety of men and even women stopping to take in the poster featuring Volkova posing sensually in lingerie. The Figleaves ad is a clever way to garner consumer attention in a busy city.