The Fifty Shades of Grey Wine turns E. L. James’ popular trilogy into something that could become more of a guilty pleasure.
The clever marketing move by E. L. James and Random House launched in September 2013, introducing bottles of red and white wine that have been transformed with more sensual titles like “Red Satin” and “White Silk.” Red Satin is a 2010 mix of Petite Sirah and Syrah, which has been aged in both old and new seasoned French oak barrels, while its white counterpart is a blend of Gewürztraminer and Sauvignon Blanc.
Branding on the bottles is quite minimal, but it works in this case. The white wine is naturally packaged in a clear glass and the red is contained in a tinted bottle, which is typical, but it also lends itself to the book’s light and dark themes. Bottles of both wines can be purchased from the Fifty Shades of Wine website, for about $18 each, or $215 for a case of 12.
Sensuous Literary Wines
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