FHM Rorschach Test Proves 98% of Men Have Dirty Minds

By: Ayman - Published: Feb 17, 2009 • References: & coloribus
FHM Germany justifies its excessive use of suggestive and scandalous photoshoots with a Rorschach test that proves "Men are like that."

The ad shows a frog with an over-imposed silhouette of a naked woman with her legs spread. The copy of the ad says, "98 percent of all men don’t see a frog here."

Hey, it’s supply and demand!

The ad was created by Serviceplan (Munich, Germany) with creative director Joachim Schöpfer, art directors Bernd Lutieschano, Martin Kleint, Michaela Gressbach and Tina Einbrodt and copywriter Nadine Robausch. Stats for Naughty Psych Tests Trending: Older & Warm
Research: 14,633 clicks in 379 w
Interest: 4 minutes
Concept: Naughty Psych Tests
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: badass females in motorbike chases, photoshoot recycling, and ultra creative cut-outs.