FHM Germany justifies its excessive use of suggestive and scandalous photoshoots with a Rorschach test that proves "Men are like that."
The ad shows a frog with an over-imposed silhouette of a naked woman with her legs spread. The copy of the ad says, "98 percent of all men don’t see a frog here."
Hey, it’s supply and demand!
The ad was created by Serviceplan (Munich, Germany) with creative director Joachim Schöpfer, art directors Bernd Lutieschano, Martin Kleint, Michaela Gressbach and Tina Einbrodt and copywriter Nadine Robausch.
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