McDonald's is Sharing December Deals Inspired by Character Favorites
Laura McQuarrie — December 10, 2020 — Lifestyle
References: mcdonalds & prnewswire
From December 14th to 24th, McDonald's is offering daily deals and a festive fast food menu that gives people the chance to order favorites from characters like Santa Claus, Frosty the Snowman and the Grinch. Inspired by classic seasonal characters, McDonald's put together fun deals like soft-baked chocolate chip cookies for Santa, syrupy pancakes for Buddy the Elf or cheeseburger pairs to satisfy the Griswolds family. In the app, McDonald's will be featuring a different character each day and spreading the holiday spirit with comforting menu items.
These deals follow the launch of McDonald's wildly successful celebrity signature orders, and the in-app deals tie in with classic holiday movies and characters, including Rudolph, the Abominable Snow Monster and Scrooge.
Image Credit: McDonald's
These deals follow the launch of McDonald's wildly successful celebrity signature orders, and the in-app deals tie in with classic holiday movies and characters, including Rudolph, the Abominable Snow Monster and Scrooge.
Image Credit: McDonald's
Trend Themes
1. Celebrity Signature Orders - Creating exclusive menu items inspired by popular celebrities opens up opportunities for cross-promotion and increased customer engagement.
2. Character-inspired Menus - Designing seasonal menus around beloved characters allows for innovative and creative meal options that cater to customers' nostalgia and preferences.
3. In-app Promotions - Utilizing mobile applications to offer daily deals and promotions enables personalized marketing and enhances customer interaction with the brand.
Industry Implications
1. Fast Food - Fast food chains can benefit from leveraging celebrity partnerships and character-themed menus to attract new customers and create buzz around limited-time offerings.
2. Entertainment - Movie and TV studios can explore collaborations with fast food chains to develop themed promotions and product tie-ins to boost brand awareness and drive consumer interest.
3. Mobile Applications - Mobile application developers can work with fast food chains to create innovative features and promotions that enhance the customer experience and drive app engagement.
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