The Feel Wimbledon Experience Measures Biometrics at Centre Court

By: Rebecca Byers - Jul 3, 2015
References: jaguar.wimbledon & adweek
Feel Wimbledon is an exciting new campaign powered by a partnership between the revered tennis event and iconic British luxury car brand Jaguar. At Wimbledon 2015, Jaguar is distributing biometric cuffs to a select number of spectators in order to track the passion and excitement experienced first hand.

Given that attending Wimbledon is largely inaccessible based on the high price of tickets, the unique experiment will provide a cool take on the thrill of the live experience for those who can't get there. Additionally, it serves to elevates both the Wimbledon and Jaguar brands to that of the modernity associated with wearable technology.

The Feel Wimbledon biometric cuffs track such data as spectator heart rate, motion and audio levels. This data is communicated to Jaguar's "loop room" every tenth of a second.