The world is a very big place compared to the scale of a human, yet logistics companies are constantly trying to convince their customers how small it seems to them. This FedEx Express campaign employs an elementary technique to visually demonstrate this in each of these prints, by superimposing a wonder of the world into a photograph of another.
In the first ad, the Eiffel Tower has been placed on the American side of Niagara Falls, and the second shows Christ the Redeemer next to the Great Wall of China. Tower Bridge is suddenly a neighbor to Paris's great structural monument, and the Statue of Liberty finds itself adjacent to the Taj Mahal in this FedEx Express campaign.
Amalgamated Landmark Marketing
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