The FedEx Dominoes Commercial Shows Easy Shipping Options

By: Meghan Young - Published: Nov 24, 2011 • References: bbdo & adsoftheworld
The FedEx Dominoes commercial is an enticingly creative ad campaigns. Although it only involves some strategically placed FedEd boxes, a Canada Goose and an American puppy, it is impeccably executed, ensuring some appreciative attention.

Cleverly and creatively conceived by Toronto-based ad agency BBDO, the FedEx Dominoes commercial demonstrates artistically and effectively just how easy it is to ship something from Canada to the States. Considering that it is the holiday season, a time for giving, people will definitely be looking for convenient and direct ways to deliver gifts to loved ones who live in different cities. In this case, a Canada Goose has decided to gift a hockey stick to his Miami-based friend, an adorable pup. Stats for Playful Delivery Campaigns Trending: Older & Warm
Research: 6,766 clicks in 235 w
Interest: > 3 minutes
Concept: FedEx Dominoes
Related: 59 examples / 45 photos
Segment: Neutral, 18-55
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