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Branding Battles

French Connection Swears By Their Logo

 
Fashion Spy
Fashion Spy
139 Trends
561,000 Views
33 Comments

Why the FCUK does the UK Trademark registry think the FCUK is rude brand name.  I’m lost.  Anyway, FCUK won.

High Street fashion group French Connection has won its fight to carry on using its controversial FCUK logo on its watches and on jewellery.
The UK Trade Mark Registry ruled in the company’s favour, despite retired businessman Dennis Woodman claiming the use of the FCUK brand was offensive.
Mr Woodman said it breached “generally accepted principles of morality”.
Meanwhile, the US Trade Mark Registry said: “The Registry rejected the case, noting the evidence of the huge success of the brand and that the acronym originated as an abbreviation of French Connection United Kingdom.” - BBC


 Score:
9.4
Peaked and V. Hot
6,733 Clicks in
214 w 5 d 22 hr 4 min
Pub: Dec 29, 05

REFERENCES
news.bbc
news.agendainc

TAGS
fashion marketing

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Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Branding Battles or comment about French Connection Swears By Their Logo.

Hjortur on Mar 31, 08  82 Trends   120 Comments
FCUK that!
Hjortur on Mar 31, 08  82 Trends   120 Comments 0
Jeremy Gutsche on Mar 31, 08  1,700 Trends   2,768 Comments
Hjotur, you're too fcuking funny.
Jeremy Gutsche on Mar 31, 08  1,700 Trends   2,768 Comments 0


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