French Connection Swears By Their Logo

Why the FCUK does the UK Trademark registry think the FCUK is rude brand name.  I’m lost.  Anyway, FCUK won.

High Street fashion group French Connection has won its fight to carry on using its controversial FCUK logo on its watches and on jewellery.
The UK Trade Mark Registry ruled in the company’s favour, despite retired businessman Dennis Woodman claiming the use of the FCUK brand was offensive.
Mr Woodman said it breached “generally accepted principles of morality”.
Meanwhile, the US Trade Mark Registry said: “The Registry rejected the case, noting the evidence of the huge success of the brand and that the acronym originated as an abbreviation of French Connection United Kingdom.” - BBC