Designer Faye Toogood Sewed Treasure Maps into Coats for Visitors to Follow

By: Cadhla Gray - Sep 18, 2015
References: fayetoogood & fastcodesign
Gearing up for London's Design Festival, British designer Faye Toogood is using the least suspecting room in a museum to launch her exhibit. Toogood is employing the cloakroom of the Victoria and Albert Museum as her starting point that begins her artistic scavenger hunt.

Within the cloakroom, there will be 150 lab-like jackets that each have a map sewn inside. Visitors will follow the map on a scavenger-like journey to find each of her ten sculptures. Each sculpture is a version of the jacket, with varying designs that are inspired by her favorite works of art in the museum. They are made of industrial materials like rubber, bronze and marble -- in line with Faye Toogood's typically minimalist work.

This interactive museum experience gives both museum lovers and those who usually feel "dragged along," a chance to have child-like fun on a memorable scavenger hunt.